behind content creation there’s strategy, audience targeting, creative direction, scripting, filming, photographing, editing.
Social media today moves too fast for you to assign one person to each of these tasks. That's where I come in. Translating your vision into content that fits the social media algorithms and craft a storytelling they won’t be able to scroll away from.
Fabiana Palano
I coordinated and managed the production of all the social media content for Caribou Coffee, scripting, directing, filming and editing.
“TELL ME ABOUT A PROBLEM YOU’VE WORKED ON AND TELL ME HOW YOU SOLVED IT”
Crypto niche.
Problem: Reaching an audience outside of people who are already crypto expert, people that are starting/want to start.
Strategy: to hook the audience, represent their struggles. From the very first footage they have to say “yes, that’s what I am going through, that’s me!”.
Once the audience projected themselves on the character, reward the character with a positive ending, where its dream come true, the conflicts are solved and he proved himself to be right.
NEW CONTENT INSIGHTS :
PREVIOUS CONTENT
INSIGHTS
THE POWER OF
STORYTELLING
Stories evoke emotions, and emotions drive decision-making. By crafting narratives that resonate with your audience's emotions, you can create a deeper connection and influence their perceptions and behaviors.
VIDEO TRANSITIONS
Smooth transitions between scenes or elements keep viewers visually stimulated, preventing boredom and increasing retention.
SPORT
@diegoalonso jumping out of an air balloon
Barcelona, Spain
Clients
Modeling Agencies
Influencers
Fashion Brands
Date
2022 - 2023
Location
London - New York
fashion | streetwear
NATURE
Munduk Cabins and Nung Nung Waterfalls, Bali, Indonesia
NATURE
@deeglazer | North Shore Oahu, Hawaii
munduk cabins | bali
